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SEGMENTS OF THE BABY BOOMER AND SENIOR MARKET
Baby Boomers
The original force of nature – they are the ones who started redefining what it means to get older. Who are they now that they’re turning 60?Seniors
These are the people we used to consider old. What does it feel like to be a “Senior Citizen” today?The Very Old
Surprisingly, this is the fastest growing segment of the population. What motivates a 90 year old?Business Professionals
Older business professionals have huge amounts of discretionary income. What do they really need at this point in their lives?Retired
Just because you're retirement age doesn’t mean you’ve retired. Does anyone really retire anymore? |
