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EXAMPLES OF BABY BOOMER AND SENIOR MARKET RESEARCH STUDIES
Here are a few examples of the types of Baby Boomer and Senior market research studies we conduct.
Assess brand equity
What does your brand stand for and far can it be stretched?Model the purchase and adoption process
How do Baby Boomers and Seniors identify, evaluate, select and purchase new products?Optimize new product development
What is the optimal “bundle” of new product features that will attract the Baby Boomer and Senior buyer?Measure customer satisfaction
What does customer satisfaction really mean to Baby Boomer and Senior buyers?Evaluate marketing materials
What messages do Baby Boomers and Seniors find compelling, believable and meaningful?Test product positionings
What is the product’s core benefit – is it relevant and meaningful to Baby Boomers and Seniors?Assess website usability
Baby Boomers and Seniors have special online needs. What are the subtle navigation, content or design issues that interfere with their ability to navigate your site? |
