Seniors Feel Healthier than Baby Boomers^©

For Immediate Release: March 27, 2007
Media Contact: Jacob Brown
Phone: (415)-366-7270
Email: jacob@50PlusResearch.com

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San Francisco, California

Compared to others their own age, Seniors feel healthier than Baby Boomers. That was one of the surprising findings from a recent online survey of over 500 Baby Boomers and Seniors conducted by 50Plus Research.

Americans generally assume that as they age they will feel les and less healthy. They will "Feel their age". In fact, the opposite is true. According to a recent survey of over 500 Baby Boomers and Seniors conducted by 50Plus Research, www.50PlusResearch.com, a market research company specializing in the Baby Boomer and Senior market.

Seniors Feel Healthier than Baby Boomers

Compared to their friends, Seniors feel very healthy. In fact, 37% of Seniors feel that “My health is much better than most people my age”

But only 20% of Boomers feel this way. Why?

We Feel Healthier as We Age

As we age, we come to accept our own health problems. We get used to them and they don’t seem "too bad".

But we don’t minimize the physical decline we see in others. We hear the complaints of our friends and loved ones as they age, and we say to ourselves “I’m doing better than they are”. And by comparison, we feel healthy.

I’m in Great Shape – but My Husband’s a Wreck

Unfortunately, this self perception of good health doesn’t include our spouse. Seniors believe that they are in much better shape than their spouse.

While 37% think they’re in great shape. Only 23% think their spouse is much healthier than most people their age.

We see their health problems much more clearly than we see our own.

Self Perception is King

So the moral of the story is that as we grow older we should all have a little more tolerance for the health problems of those around us. As it turns out, we look as bad to them, as they look to us.

About 50Plus Research

50Plus Research conducts strategic market research studies for companies serving the Baby Boomer and Senior markets.

About the Survey

An online survey was conducted during December, 2006. Data was collected from a total of 528 respondents between the ages of 45 and 80 years old.

Contact

For more information on the on-going debate of chocolate vs. sex -- contact Jacob Brown jacob@50PlusResearch.com or (415) 789-1042.

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